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OUR STORY

Indulge in the essence of Italian elegance and female empowerment with Alessi Swim, a luxury swimwear brand crafted with a meaningful and sensual homage to Francesca Alessi’s Italian heritage. Alessi Swim blurs the lines between exotic dream locations such as Australia and Bali and Italy. Established in July 2021 in Melbourne, the brand started gathering steam with an initial campaign in the spectacular Whitsunday Islands, resulting in an article featured on British Vogue, then took over the American and Asian markets and further solidified its succes with a cool boutique in downtown Canggu, Bali.

MEET OUR FOUNDER

Alessi Swim is a brand born from the inspiring journey of founder and creative designer Francesca Alessi. A natural traveler at heart, Francesca left her native Italy at a young age to explore the world, living in Australia, Colombia, and eventually finding her home in Bali. Driven by a desire to create something deeply personal and meaningful, she embraced the challenge of building a brand that reflects her values and beliefs.

At the core of Alessi Swim is a story of personal growth, resilience, and a celebration of femininity. Francesca draws inspiration from the women who have supported her along the way, particularly her mother, who raised her alone and taught her the importance of strength and self-belief.

Now based in Bali, Francesca designs bold, sexy, and inclusive swimwear & resortwear that celebrates all body types. Each piece embodies a message of self-acceptance and empowerment, encouraging women to embrace and love themselves exactly as they are. Alessi Swim is more than a brand—it’s a tribute to women everywhere.

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OUR FIRST BOUTIQUE

In October 2023, we opened our first flagship boutique in the heart of Canggu, Bali. Our boutique is home to our Modern beachwear & Prêt-à-Porter Designs.

WHITE MILANO

In June 2024, we participated in the renowned White Milano Fashion fair in Milan, Italy. Where we showcased our first Prêt-à-Porter collection. Our designs attracted the attention of many buyers and distributors from around the globe. This led to distribution partnerships with several high-end distributors from all over the world.