5 Swimsuit Styling Tips to Avoid Looking Like a Tourist

September 1, 2022 | BY ROSSI DIGITAL

General travel has resumed in many parts of the world, and many holiday destinations are welcoming tourists for their summer season. Popular Italian destinations, such as Positano, Sardinia, Tuscany, and the Amalfi Coast, are all thriving vacation spots. 

Italians take beach fashion seriously, so it's recommended to dress your best when visiting these Italian beaches. Here's how to dress well and avoid looking like a tourist.

1) Groom Yourself

To help you stay looking your best on vacation, keep up with your grooming needs before you leave for your trip.

Have a shave before going to the beach because you'll feel better about yourself and most likely look better than most of the other beach-goers. In addition to your facial hair, you should also ensure that you're comfortable with your chest, back, and shoulders, so you should shave your chest and back as well.

2) Find the Perfect Swimsuit

There are two ways you can dress to impress at the beach: you can either wear a swimsuit that isn't revealing or find a swimsuit with a unique pattern, print, or silhouette. If you don't want to wear a bathing suit that's too revealing, then try a pair of trunks in a solid colour.

If you want to wear a swimsuit that's a bit more fashion-forward, then try a print or solid colour that's one-of-a-kind. Many of the most stylish men in Italy wear swimsuits from brands like Dolce and Gabbana or Prada, which are brand-name swimsuits that have a bold print or silhouette. Sunseeker swimwear also has a variety of prints and solid colours for any swimsuit preference.

3) Consider Wearing a Cover-Up

You may think that taking a cover-up on a trip to the beach is unnecessary, but there's no need to suffer because of a silly fashion rule.

If you're at a public beach, you're going to need to wear a sarong, a caftan, a t-shirt and shorts, or a light summer dress if you want to grab a bite at the beachside restaurants and bars. A coverup is not necessary if you are on i bagni, which are private beaches.

4) Keep an Organised Beach Bag

It can be difficult to find something once it's buried in the bottom of a beach bag. Keep an organised bag so you can find what you need, whether it's sunscreen, sunglasses, or your wallet. There's no need to clean your bag out every day because it's not a big deal to just throw everything in the same place, but if you want to make sure that you're able to find your comb when you need it, then you should make an effort to organise your bag.

5) Know Where the Good Beaches Are

Visiting a beach for the first time can be a little intimidating because there are so many new things to see. If you're not a regular beach-goer, then it's also important to know where the good beaches are.

Check reviews to find the best beaches, or ask the locals or your hotel concierge where the best beaches are if you're having difficulty finding one.


Italy is a fantastic country full of beautiful beaches and a vibrant culture, so make sure you treat yourself to a vacation. Don't forget to take good care of yourself, and be sure to prepare for a relaxing beach vacation with these tips.

Walk down the gorgeous Italian beaches with a swimsuit from Alessi Swim. We offer luxury Italian swimwear for you to wear on your travels. Visit our online store to pick one out for yourself.

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