Here’s How you Can Choose Swimwear to Match Your Skin

July 20, 2022 | BY ROSSI DIGITAL

While everyone can wear whatever swimwear colour they want, there are those who specifically seek to find swimwear that complements their skin tone. While this may seem simple, it's not exactly the easiest task if you have no idea where to begin. Don't worry; with our guide, you should be able to choose swimwear for your skin tone.

1. Know Your Skin Tone

The first step to finding the perfect swimwear for your skin tone is to know your skin tone. This may seem simple, but if you're buying swimwear for the first time, it's probably worth knowing if you have a fair, light, medium or dark tone. We're here to help you with that.

Skin tone can also be affected by factors such as weather and season. For example, if you have a medium skin tone in the winter, it's likely that you will have a darker skin tone in the summer.

2. Know Your Undertones

Not only should you know your skin tone, but you should also know your undertones. This is one of the most important factors when choosing clothes and swimwear.

To know your undertones, put a white towel against your face. If your face is slightly yellow compared to the towel, then you have warm undertones. If your face seems bluer, then you have cool undertones.

Another way to determine this is to take a look at your wrist. Bluer veins suggest a cool undertone, while greener veins mean a warmer undertone.

3. Choose a Palette Preference

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Now that you have an idea of your skin tone and undertones, you need to decide on a swimwear palette preference. The palette preference refers to the colour of the garments you usually wear and the colour you usually use on your face, eyes and lips.

There are many different colour palettes you can choose from. There is no specific colour palette depending on your skin tone or undertones. Instead, with the selection of a palette, you will have a better idea of what hues you can base on when searching for specific colours of the swimwear you will be wearing later on.

4. Select Your Colour

Now that you have a palette to base on, it is time that you select your colour. As mentioned before, anyone can wear whatever colour that they want to. However, if you want complementary colours to your skin, then you can base it on the following:

5. Cool Skin Tones

The best colours that suit cool skin tones are deeper and richer colours. Shades like emerald green and sapphire blue are perfect for your skin. You may also want to consider shades like lavender, powder blue or plum.

6. Warm Skin Tones

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Earthy colours are perfect for those with warmer skin tones. Colours like sage, mocha, gold, or bronze are ideal. Try to get as close to these neutral and more rustic colours for your swimwear to perfectly complement your skin.


With the right steps, you'll be able to find the right swimwear for your skin tone. While there are some swimwear colour combinations that may work for you, you may also want to get a trial first to see if it really does suit you.

If you need luxury swimwear, Alessi Swim is for you. We are a swimwear label that aims to offer versatility and high quality and boost female power. Shop our extensive range of products today.

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